You know what most small restaurants need? Knowledge of what are the latest trends in recipes and food service, ideas of how to attract new customers by seeing what successful restaurants do. How do the big chains do this? Spending lots on expensive research and by visiting all the major restaurant conventions. Do small restaurants do this? Unlikely – they haven’t the money nor the time.
The Internet gives people a great start in finding out what is popular with each market population (urban seniors, suburban teenmagers etc). A great place to start is RESTAURANTS AND INSTITUTIONS – the place where all the trendsetters promote their wares and ideas.
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