For a specific price you can produce a cost-effective Media Planner (three ring binder) that outlines the options and strategies for reaching their projected markets. This would include print, radio and television, and Internet advertising and anything else that makes sense.
Since you are really giving them all the prices, contact people, and evaluation of each media, you will able to reuse the data countless times with other clients. Show them how to get an ad discount by being their own advertising agency
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