The Internet and viral advertising has caused a general panic across the advertising industry, but it also allows for home business operators to enter the field of experiential marketing and ambient marketing. (I suggest you look up the scope of these two terms.)
People wearing product shirts hand out samples to people heading to a concert. Portable kiosks featuring free coupons at the parking lot of a beach. Cars and trucks flaunting advertisements parked by the convention center.
No comments:
Post a Comment